There has never been a better time to learn how to install Matomo on your WordPress site. Recently, Austrian and French courts declared that the use of Google Analytics violates EU law because the service sends personal data, such as IP addresses, back to the US.
As a consequence, it is now illegal to use Google Analytics on websites based in those countries. Similar decisions are expected in other EU member states. Therefore, if your website is subject to the EU privacy laws (GDPR), this is definitely something you should look into. Otherwise, you risk hefty fines in the long run.
However, what about your web analytics? How are you supposed to make informed decisions about your site without having any insights into the behavior of your visitors?
Luckily, there are more privacy-friendly alternatives to Google Analytics. One of the most popular is Matomo (formerly known as Piwik) and in this tutorial, I want to go over why and how to install Matomo on your WordPress website. I will cover the features Matomo offers, contrast it with Google Analytics, and show different ways to use it in WordPress. The post will also cover how to import your existing Google Analytics data (so you don’t lose your site history), set up Matomo in a privacy-friendly way, and how to use it (including backups and updates).Continue reading…