SEO Tutorials, Tips, and Guides to Help You Rank Better

Here, you find a collection of articles on search engine optimization (SEO). It's chock full of information that will help you improve all parts of your website's SEO. From keyword research over SEO plugin tests to on-page optimization tips - it's all there. Learn how to improve your website's ranking, increase traffic, and give search engines exactly what they are looking for.

Last updated on March 25, 2022, by Nick Schäferhoff 4 Comments

How to Install Matomo in WordPress: The Ultimate Guide (2022)

There has never been a better time to learn how to install Matomo on your WordPress site. Recently, Austrian and French courts declared that the use of Google Analytics violates EU law because the service sends personal data, such as IP addresses, back to the US.

As a consequence, it is now illegal to use Google Analytics on websites based in those countries. Similar decisions are expected in other EU member states. Therefore, if your website is subject to the EU privacy laws (GDPR), this is definitely something you should look into. Otherwise, you risk hefty fines in the long run.

However, what about your web analytics? How are you supposed to make informed decisions about your site without having any insights into the behavior of your visitors?

Luckily, there are more privacy-friendly alternatives to Google Analytics. One of the most popular is Matomo (formerly known as Piwik) and in this tutorial, I want to go over why and how to install Matomo on your WordPress website. I will cover the features Matomo offers, contrast it with Google Analytics, and show different ways to use it in WordPress. The post will also cover how to import your existing Google Analytics data (so you don’t lose your site history), set up Matomo in a privacy-friendly way, and how to use it (including backups and updates).

Last updated on March 28, 2022, by Nick Schäferhoff 23 Comments

6 Best (Free) SEO Plugins for WordPress (2022 Comparison)

Regular readers of this blog will be aware that, over the past months, I have published a series of in-depth reviews of WordPress SEO plugins. It started out with the question in mind “what is the best WordPress SEO plugin?”.

For years, my answer would have reflexively been Yoast SEO. It’s basically all I used at that point. However, after going through what else the WordPress sphere has to offer, that’s not necessarily the case anymore.

To find out which WordPress SEO plugin really deserves the title “of best”, in this post, I will pit Yoast SEO vs Rank Math, All-in-One SEO, SEOPress, Squirrly, and The SEO Framework. I will compare them on the grounds of setup, features, usability, and premium offers. You can also find links to the standalone review of each in case you want to learn even more.

Last updated on March 28, 2022, by Nick Schäferhoff No Comments (Yet)

SEOPress Plugin Review: A Deep Dive Into Every Feature (2021)

We have made it. This is the final entry of the WordPress SEO plugin review series. And in this last installment, I will review SEOPress.

In contrast to other entries in this series (Yoast SEO, All in One SEO, The SEO Framework, Squirrly SEO, Rank Math), the plugin user base is relatively small. At t the time of this writing, is has 100,000+ active installations.

However, those who use SEOPress seem to really love it: 95% of ratings are five stars. Let’s see what they are so excited about.

Last updated on February 24, 2022, by Nick Schäferhoff 2 Comments

Rank Math SEO In-Depth Plugin Review (2022): How to Use Rank Math

$Rank Math SEO In-Depth Plugin Review (2022): How to Use Rank Math$

I’m going to admit it, I am really quite excited for this review of Rank Math SEO. During my preliminary research, it was the plugin I got most excited about, so I am thrilled to take a detailed look at it.

I am not the only one with this opinion. The plugin directory shows that Rank Math has 800,000+ active installations and people have given it 4.9 out of 5 stars, which is pretty impressive. Only two other plugins that I tested so far managed to score the same rating.

(By the way, if you haven’t read my other reviews yet, check them out here: Yoast SEO, All in One SEO, The SEO Framework, Squirrly SEO, SEOPress.)

In the following, we will examine Rank Math’s installation, setup and configuration options, features, and premium offers together. The post will end with a list of pros and cons and a final verdict.

Ready to kick of this Rank Math plugin review? Then let’s go.

Last updated on February 24, 2022, by Nick Schäferhoff 6 Comments

Squirrly SEO Complete Plugin Review (2022): Should You Use It?

In this post, I will review Squirrly SEO. After The SEO Framework last time, this is the second SEO plugin in this series that I have genuinely never used before (the other plugins I reviewed are Yoast SEO, All in One SEO, Rank Math, and SEOPress). Consequently, I’m looking forward to exploring it with the eyes of a newcomer.

As for the plugin itself, Squirrly SEO currently boasts north of 90,000 installs at a rating of 4.6 out of 5 stars. It describes itself as an “A.I.-based Private SEO Consultant. In a Plugin. Powered by Machine Learning and Cloud Services.”. It’s also the first plugin that is compatible with other SEO extensions. Consequently, you can run it in addition to, not just instead of, any other plugin in this series.

I’m excited to see what it has to offer in terms of features, settings, premium offers, and pros and cons.

SEO Tutorials, Tips, and Guides to Help You Rank Better

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